Nowadays social media is the way forward and every Opticians should be looking to use it to their advantage. The first social media network you should look at is Facebook, there are multiple ways in which you can promote your Opticians on Facebook and it is very easy to get overwhelmed by the number of choices that are on offer to you.
So to help you overcome this and give your Opticians the best chance to thrive on Social Media, here is what you can do to grow a large following using Facebook.
Opticians using Facebook
There are a number of different ways in which you can use Facebook to promote your Opticians, the first way being Ads. Now the first thing you will be thinking is, Ads are expensive aren’t they? But compared to other forms of advertising, Facebook Ads are a bargain. You can use Facebook Ads to promote your Opticians Facebook page and many other things for example: Generating more likes on your posts and Selling your products.
But how do I go about setting up these Facebook Ads?
Not to worry here is a step by step guide on how to setup your Ads.
The first thing you need to do is log onto your Business page and click on “Manage Ads”. Once you have done that you will see a button saying “Create Ad”. Then select Promote Your Page.
After you have finished that you come onto the first personalisation section, “Create a Campaign Name”. When thinking of a name try and use something that is easy to identify.
Now you have to choose your audience. On Facebook they offer you a number of different options, if you are making your first Ad and are looking to increase the number of followers on your Facebook page, then you should start with a location-based audience. Make sure that the location you are picking is the location in which your Opticians is based. Once you are more familiar with it, you can look at promoting your posts at different audience options such as, “People that like Specsavers“.
Once you have chose your audience you have to assign a budget. With the budget you have the freedom to set a daily budget, or a life time budget and you need to decide how long you want the campaign to go on for. Play around with this until you have found a figure that you are comfortable with.
Then you have to add in your content, Facebook has a number of photos that you can choose from to create an image for your ad, but you would be better of creating your own image that is more personal to your Opticians.
After you have decided on what image you are going to use for your Ad you need to add in the text, now you can use so many characters in your Ad so it is best that you use a short benefit statement so followers can see that they can actually benefit from following you.
Almost at the end, now you have to preview the Ad. Within this section you are able to select different views to see how your Ad will appear on different devices, such as phone, tablet, computer etc.
The last thing that you have to do is place your order. Facebook will then alert you when your ad has been approved by them. Once it has been approved you can sit back and watch the followers number increase. During this you can visit the Manage Ads page to see the details of your ads performance.